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Healthcare professional and patient using a secure patient portal on a laptop and smartphone to manage appointments, medications, lab results, and digital health communications.

The Patient Portal Mandate: Pharma’s Next Marketing Frontier

Donna Pacheco -
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Healthcare professionals managing patient flow in a busy infusion center, illustrating healthcare capacity challenges affecting patient access to innovative therapies.

The Capacity Crisis: Why Great Drugs Still Can’t Reach Patients

Donna Pacheco -
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Healthcare team coordinating an advanced therapy treatment workflow, illustrating how procedure-based pharma marketing improves provider adoption through scheduling, logistics, and operational support.

The Procedure Is the Product: Why Great Therapies Still Fail in...

Donna Pacheco -
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