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Pharmaceutical industry professionals networking at a medical congress with digital analytics and scientific engagement visuals illustrating a year-round congress strategy.

The Congress Effect: How Smart Brands Turn Medical Meetings into Year-Round...

Donna Pacheco - June 17, 2026

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RECENT POSTS

Pharmaceutical industry professionals networking at a medical congress with digital analytics and scientific engagement visuals illustrating a year-round congress strategy.

The Congress Effect: How Smart Brands Turn Medical Meetings into Year-Round...

June 17, 2026

Healthcare professional experiencing information overload from digital alerts, clinical content, EHR notifications, and administrative demands in a modern healthcare setting.

The Clinical Attention Crisis: Why Pharma Must Earn Every Second of...

June 16, 2026

Strategic pharmaceutical launch planning showing healthcare experts, scientific collaboration, and market preparation activities before drug approval.

The Invisible Launch: How Blockbuster Brands Build Demand Before Approval

June 16, 2026