List of Shows Arranged by Company Name Also see: List of Shows Arranged by Guest’s Last Name Company NameGuest Name(s)Show Title(s)AccentureRoland Andersson TransCelerating and Crowdsourcing Pharma R&D – A Critical Shift in Drug Development in the Post-Blockbuster WorldACOR (Association of Online Cancer Resources) Gilles Frydman ACOR: An Online Social Networking Community of Cancer Patients & Caregivers Pharma Can’t Join But Can Learn From AccuDial Pharmaceutical, Inc. Brian Kaplan
A Solution to the Problem of Inaccurate Dosing of OTC Pediatric Medicines Across Health Fonny Schenck
How Satisfied are Pharma Marketers With Their Digital Efforts?: Across Health’s 2011 Digital Barometer Adverse Events, Inc.Brian Overstreet FDA’s User-Unfriendly Adverse Event Reporting System: Outdated in the New Transparent World of Social MediaAfter Pharma Marc Rigaux There IS Life After Pharma!Alansis CorporationSvetlana Toun Live From the e-Communication and Online Marketing Conference!Alliance HealthDan Hickey “Safe” Social Media for Pharma Marketers: Alliance Health’s Safe Social APIAppature, Inc.Bob Harrell Is Your (Marketing) Head in the Cloud?Applied Scientific ConsultingKenneth “Eric” Milgram, Ph.D. Is the M&A Frenzy Short-Circuiting Pharma R&D? A Former Researcher Speaks OutAstellasWalt Jonston
Emily Sitrin Mason A Better Bladder DTC Campaign: Astellas’s Animated Pitch Organ for OAB
Pharma Brand Ads Within Mobile AppsAugme Mobile Health GroupMeg Columbia-Walsh Mobilizing Your Digital Assets: Is There an App for That?Arista Marketing Associates, Inc.Greg Lee Increase Access to Hospital-based Physicians with Virtual Pharmacist or Nurse Reps Arizona State UniversityRenee McLoud The iPhone Medical Application Revolution: How Pharmaceutical Marketers Can Leverage the Gadget Clinicians Love AstraZenecaTony Jewell The Future of Pharma-Sponsored Twitter & Other Social Media Chats: A Review of the First Pharma-Sponsored Twitter ChatBasil StrategiesDenise Silber Doctors, Web 2.0, and Patient Care: What Are the Possibilities?
Before You Take that Pill BlogJ. Douglas Bremner Before You Take that Pill Biltmore TechnologiesMike Wexler Measure and Improve Marketing Campaigns and Sales Force Effectiveness Biologic ModelsCasey Steffen M.Sci. Crowdfunding for Patient Education: HbA1c Teaching Model Brings Diabetes Education to LifeBoehringer Ingelheim John Pugh and Judith von Gordon Pharma on Twitter: Boehringer Ingelheim Tim Ryan Scientist Vs salesman: Which approach will enable your sales reps to raise their value to the industry? Patricia Alves
Jaclyn Fonteyne How to Host TweetChats That Deliver Value to Pharma and Its Stakeholders BioPlan Associates, Inc.Eric S. Langer Teaching Pharma Social Marketing to Biotech ScientistsBrandIntelMark De Paoli Measuring Consumer Sentiment About Prescription Drugs BrandweekJim Edwards Journalist Bloggers: An Conversation with Jim Edwards Bristol-Myers SquibbDouglas Elwood, MD, MBA iPad Effectiveness in Clinical Settings: Understanding What Physicians and Patients Desire from mHealth ApplicationsCCC Advisory CommitteeWayne Pines Boosting Pharma Public Relations Regulatory Compliance Cegedim Strategic DataChristopher Wooden Ranking Pharma’s Social Media Presence: Tracking a Moving Target!Center for Communication ComplianceIlyssa Levins Boosting Pharma Public Relations Regulatory Compliance Center for Digital DemocracyJeff Chester New Media Tracking Technologies: Implications for Online Consumer PrivacyCentocor, Inc. Melissa Katz The Centocor Corporate Blog Michael Parks GeneRAtions: Survey Results and a New Disease Awareness Initiative Centric Infographics John Griffith
Leveraging Infographics and Search for Better Health Communications: A Lundbeck-Epilepsy Foundation Case Study Complete the Pair, LLCGoose Lopez-Torres Thinking Outside the (Shoe) Box for Physician Access: How “Complete the Pair” Helps Open DoorsCMP.LYTom Chernaik Disclose, Comply, & Measure: A Technology for Achieving All Three Social Media Goals!ComScoreCarolina Petrini Pharma eMarketing BenchmarksConcordia UniversityLea Katsanis Rx Drug Personalities Perceived by ConsumersConnectSolutionsMatt Hendrickson Adobe Connect for eDetailing: Making Detailing More EffectiveCOPD FoundationJohn Walsh
Improving Patient Outcomes: Engaging Patients to Improve AdherenceCrown Partners, LLC.Kevin Adkisson Multi-site Web Marketing in Today’s Pharma World RaySarah Cutting Edge InformationCutting Edge Information, Inc. Yanis Saradjian Global Medical Science Liaison Trends Ryan McGuire and Sarah Ray Mobile Strategies for Pharma: One Size Does NOT Fit All! CureTogether.com Daniel Reda CureTogether: A Social Network for Patients to Share Symptoms and Solutions to Improve Their HealthCysticFibrosis.comJeanne Barnett Improving Patient Outcomes: Engaging Patients to Improve AdherenceDartmouth Institute for Health PolicyAdrienne E. Faerber and David H. Kreling Evaluating Rx & OTC DTC TV Ads: Few Are Outright False But Many May Be MisleadingdatumRxManuel Prado Medical Transcript Advertising Digital ConsultantLen StarnesPharma’s Use of Medical Conference Hashtags: Is It Unregulated “Backchannel” Promotion?Digital Health CoalitionMark BardThe Digital Health Coalition: Solving Real Problems — Mission Possible?
DocCheck Medical Services GmbH Frank Antwerpes Building the First Global Community of Doctors
DocPons™Susan Nicholas Need a Doc? There May Be a Coupon for That! DocPons™ Coupons Can Make Healthcare More Affordable to ManyDorland Global Health CommunicationsHarry Sweeney Live From the e-Communication and Online Marketing Conference!DoximityJeff Tangney Sizzle Sells, Even for DoctorsDrChrono.comDaniel Kivatinos
Bringing the iPad Into the Exam Room: The Dr. Chrono EMR AppDTC Perspectives, Inc.Bob Ehrlich Blogs vs. DTC: What’s Best for Consumers?
East Bay Perinatal AssociatesEdward Zabrek The iPhone Medical Application Revolution: How Pharmaceutical Marketers Can Leverage the Gadget Clinicians Love Edge DynamicsHenry Olson The Importance of Downstream Channel Sales Data for Marketing eDrugSearch BlogCary Byrd Can You Find Reputable Canadian Drugs Online?eHealthcare SolutionsR.J. Lewis Want Digital Pharma Marketing “RESULTS”? Pharma Marketers Must Adapt to the New Demands of HealthcareeHyppoAsheesh Gupta Virtual Face Time with Physicians Eli Lilly and Company Luca Fabbri Pharma TeleWeb e-Detailing. A CASE STUDY: Lilly’s Experience in Europe Thomas Krohn
Jerry Matczak TransCelerating and Crowdsourcing Pharma R&D – A Critical Shift in Drug Development in the Post-Blockbuster World eMarketerRichard Meyer U.S. Physicians and the Internet: Where They Go and What They Do OnlineThe Encima GroupDomenico Tassone Google’s Rapidly Disappearing (Free) Organic Search DataENPOINTSArsalan Arif Curation vs. Content Marketing: Which is Best for Pharma Marketers?Envision Solutions Fard Johnmar Live From the e-Communication and Online Marketing Conference!
Epstein Becker & GreenBradley Merrill Thompson Beyond Mobile Medical App Guidance: What to Worry About After FDA Publishes Its “Final” GuidelinesEularisAndree Bates You Want Marketing ROI? You’re Not Ready to Measure ROI! ExL PharmaJason Youner Emerging Search Engine Technology Drives Digital Integration Strategy EyeforPharma ConferencesJoe Miles Web 2.0 Tools for Sales Force Effectiveness Fazzina & Co. Communications Consulting, Inc.Leigh Fazzina Improve Your Social Media Listening Skills: The Tools You Need & What You’ll LearnFocus Active LearningAndy Yeoman Making Games That Work for Patients: Gameplay Without All the StressForbes ConsultingJeremy Pincus The Importance of Emotion in Evaluating Product Promotion: Insight Into Physicians’ and Patients’ MindsFreedom of Access to Medicines (FAMEDS)Terrence Kalley Patient Advocates Take On the FDA: FAMEDS & Genentech Fight for AvastinFrost & Sullivan Greg Caressi Adherence Programs: A Targeted, Personalized ApproachGaylord College of Mass Communication Jim Avery Teaching New Dogs Old Tricks GE HealthcareVerónica Botet Get Social, #GetFit and Get Healthy: How GE Healthcare Uses Social Media & Gaming to Promote and Motivate Healthy LifestylesHale AdvisorsZoe Dunn How to Score With Women (as a Marketer) via Social MediaHappitiqueBen Choder Taming the “Wild West” of Mobile Health: Happitique’s App Certification ProgramHCPlexusDavid L. Shrier Media Consumption Habits of PhysiciansHealth Business ConsultRob Halkes Customer Focus First: A New Pharma Commercial ModelHealth is SocialPhil Baumann Doctors, Web 2.0, and Patient Care: What Are the Possibilities?Healthcare Management Consultants, LtdAlexandra Fulford Social Media for Pharma C-Suite Dummies: The Need for Social Media TrainingHealthcare Trends & Strategies, LLCNeil Gray Disease Mongering HealthEdSusan Collins SurroundHealth: An Online Community for Healthcare Extendershealtheo360Dave Duplay The Benefits of Virtual Social TherapyHealthMediaSteven Schwartz, Ph.D. Digital Health Coaching: Personalized Behavioral Intervention Aids Adherence, Saves MoneyHealthPrizeTom Kottler
Katrina S. Firlik, M.D.
Healthy National NetworkDavid Comey Faith-based Unbranded Marketing HyGro Consulting GroupMark Gleason Web 2.0 for Pharma Marketing IdeagorasÁngel González Get Social, #GetFit and Get Healthy: How GE Healthcare Uses Social Media & Gaming to Promote and Motivate Healthy LifestylesIgnite Health Fabio Gratton
Michael Spitz How To Measure Social Network Communications Success
iGuardHugo Stephenson Innovative System for Communicating Drug Risks to Patients ImpactivitiSteve Woodruff Avoid the Pitfalls and Pratfalls of Social Media: Ask the Gang of Four Pharma Twitterati!
InnerCityMedicine Networks, LLC.Darin Gilstrap Narrowcast DTC AdvertisingInspired Health Strategies, LLC Dyan Bryson Why is Putting the Patient at the Center So Difficult?: Enough is Enough. It’s Not Rocket Science!Intouch SolutionsWendy Blackburn Avoid the Pitfalls and Pratfalls of Social Media: Ask the Gang of Four Pharma Twitterati!iVrach.comOxana Kolosova Social Media Glasnost Comes to Russian PhysiciansJanssen Alex Butler, Gary Monk DigiPharm’s EU ePharma Pioneers: Doing More with Less
Alex Butler Is “Social Media” a Distinction Without Meaning in Today’s World? The Role of Social Media in the Pharmaceutical Industry Gary Monk Pharma YouTube: Successful Use of Online Video to Support Patients JBS Ventures LLCRob Nauman Overcoming Barriers to Pharma’s Engagement in Social NetworksJohns Hopkins UniversityEric S. Langer Teaching Pharma Social Marketing to Biotech ScientistsJohnson & Johnson Robert Halper Pharma YouTube: Successful Use of Online Video to Support Patients Michael Heinley and Bill Price Johnson & Johnson’s ennTV: An Engaging Employee News Network KDS Consulting, LLCKim Slocum Will Healthcare be Rationed or Rational? A Case for Supporting Comparative Effectiveness ResearchKlick PharmaJulie Batten Search Advertising Options for Pharma Between Now & When FDA Issues New GuidanceKru ResearchKevin Kruse Twitter for Rx Brands: An ExperimentKulkarni LLCDarshan Kulkarni Responding to Unsolicited Requests for Off-Label Information: Pharma Citizen Petition Calls for New Regulations
The LatheSeth Perlman Before You Develop That Healthcare App: What You Should Know About Mobile PlatformsL2Scott Galloway Pharma’s Digital IQ: Measuring the Digital Competence of Pharma BrandsLiveWorld, Inc.Jenna Woodul Online Community Management: Moderation Best Practices & Other Tips for Pharma Social Media ManagersLyonHeartAnne Devereux Questioning Conventional Pharma Marketing Wisdom Manhattan Research Mark Bard GeneRAtions: Survey Results and a New Disease Awareness Initiative
Monique Levy The Changing Pharma eDetailing Landscape: The Three Main Ways of Detailing Physicians Online Market Strategies International Ellen Gordon
Patient Assistance Program Rankings: Going Beyond Sales Force Effectiveness to Customer Experience Satisfaction Mayo ClinicLee A. Aase Do Healthcare Employees Have Access to Social Media at Work?McDermott Will & Emery LLP Arnold Friede Towards a Rational FDA Policy Addressing the Internet and Social MediaMcKesson Patient Relationship SolutionsStacey Irving
Patient Behavioral Coaching: An Innovative McKesson Patient Adherence SolutionMD MindsetPeter Shaw, MD
Jessica Labita Benchmark & Track the Impact of iPad Use on Messaging Effectiveness & DeliverymediaFORGETony Zito Interactive Widgets for Pharma Marketing Medical Blog NetworkDmitriy Kruglyak Web 2.0 for Pharma Marketing Medical Communications Media, Inc.Joseph Kim Challenges of Regulating Mobile Medical Apps: Legal and Regulatory Issues You Should Know AboutMedical Science Liaison SocietySamuel Dyer Global Medical Science Liaison TrendsMediklyMark Goldstone and Venkat Gullapalli, MD The Physician Value Index: A Framework for Measuring Pharmaceutical Marketing PerformanceMedPoint Communications, Inc.William Cooney Speaker Programs: Endangered Species
MedTera, Inc.David Duplay Improve Patient & Physician Education with Integrated Closed-Loop Marketing & ROI Analysis
Members of the exclusive Facebook GroupNA ePharma Pioneer Club Pharma Twitter Best PracticesMERGE RxJoseph Puopolo The Changing Landscape of Physician Interactions mHealth Competence CenterJuan Cornet Mobile Technology, Pharma & the Future of HealthcaremHealth Initiative Inc.C. Peter Waegmann How Will mHealth Change Healthcare?Mighty Casey MediaCasey Quinlan How to Score With Women (as a Marketer) via Social MediaMMISMichaeline Daboul Physicians Unprepared for Sunshine Law: Survey Reveals Physicians Prefer Filtered SunshineMommyCast Paul Vogelzang MommyCast: The Little Podcast that Could … get Pharma Sponsorship! MotiveQuest LLCTom O’Brien Aligning Your Message with Patient Needs: How Social Media Can HelpMSD (Europe) Inc. Shona Davies What is Univadis? Hint: It Builds Healthcare Professional Relationships Phillipe Kirby The (Near) Future of Digital Pharma: Social, Mobile, Analytics, & the Cloud MSD FranceThibaud Guymard A “Comuniti” for Healthcare ProfessionalsMTIAnthony Bianciella Get the Right Message to the Doctor without Sending a RepNational Council on Patient Information and Education (NCPIE)Ray Bullman Improving Patient Outcomes: Engaging Patients to Improve AdherenceNexusAndrew Spong DigiPharm’s EU ePharma Pioneers: Doing More with LessNew Solutions FactoryJeff Greene How Secure is Pharma Data? Web Sites, Mobile Apps, Wearables Can Be Hacked!NHHS Healthcare Consulting, LLCVince DeChellis Beyond Compliance: Strategic Implications of the Physician Payments Sunshine ActNobleJeff Baker High Impact Educational Patient Aids: Not Your Father’s Pharma Sales TchotchkesNorth Plains SystemsJoshua Duhl Managing Your Digital Assets in a Complex Regulatory World: Answers to Your DAM Questions!Novo Nordisk Inc. Craig DeLarge Racism in the Life Sciences: What Should be the Response? Ambre Morley Novo Nordisk’s Race With Insulin Campaign: It’s Not Just About Twitter
Obsidian HDSGeorge Dunston PharmaShine: A Laser Look Into Physician PaymentsOmega 7Alanzo Washington, Kamall Washington, and Malcolm Washington Omega Boy vs. Doctor DiabetesOnline Strategic SolutionsRichard Meyer How to Score With Women (as a Marketer) via Social MediaOpenQ Jim Zuffoletti
Otavio Freire Mobile KOL Management Tracy England The Clouds of Social Media Guidance: Are They Parting or Is a Storm Brewing? Organized Wisdom Steven Krein
Unity StoakesLive From the e-Communication and Online Marketing Conference!
ParagonRxJeff Fetterman Risk Mitigation and Its Impact on Pharma MarketingPatients not Patents, Inc.Jeffrey Light New Media Tricks Used by Pharma MarketersPatientPower.infoAndrew Schorr Patient Power and Pharma: The Role of Patient Advocates in Pharma MarketingPatientsLikeMeBenjamin Heywood UCB & PatientsLikeMe: Embracing Social Media, Adverse Events Included!PDI, Inc.Nancy Lurker The Changing Role of Pharma Sales RepPearescopeJerry Hall How to Score With Women (as a Marketer) via Social MediaPepsiCoBonin Bough The Pozen Digital Advisory Board: Who, What, Why?Pfizer, TurkeyMurat Tanoren Is “Social Media” a Distinction Without Meaning in Today’s World? The Role of Social Media in the Pharmaceutical IndustryPharm Force Matt Wick Marketing and Sales Outsourcing Support Pharma Conduct BlogKenneth “Eric” Milgram, Ph.D. Is the M&A Frenzy Short-Circuiting Pharma R&D? A Former Researcher Speaks OutPharmaCONNECTRyan Slipakoff PharmaCONNECT™ – A Real-Time On-Demand Engagement Platform Between Doctors and Pharmaceutical BrandsPharmaceutical Executive Magazine Patrick Clinton Pharma Business Strategies in Times of Change Pharmacy Quality AllianceLaura Cranston Improving Patient Outcomes: Engaging Patients to Improve AdherencePharmaguy.comPharmaGuy Pharmaguy Steps Out on His Own: Will Focus on Speaking Tours & Engaging via Social MediaPharmedOutAdriane Fugh-Berman, MD The Marketing of Low T (“Low Testosterone”): Ghostwriting, Celebrities, Symptom Quizzes, NumbersPhillyCooke ConsultingDale Cooke Create Squeaky-Clean Pharma AdsPHD NetworkScott Hagedorn Pharma’s Digital IQ: Measuring the Digital Competence of Pharma BrandsPhRMAJeff Francer Overcoming Barriers to Pharma’s Engagement in Social NetworksThe Physicians Academy for Clinical and Management Excellence Lawrence Sherman Can Humor and Continuing Medical Education Coexist? Physicians Office ResourceAndrew Nimmo PharmaCONNECT™ – A Real-Time On-Demand Engagement Platform Between Doctors and Pharmaceutical BrandsPitch360 Inc.Michael Parks Life After CNTO411 Blog for Michael Parks: Pitch360Possible Worldwide (formally Bridge Worldwide) Jonathan Richman Overcoming Barriers to Pharma’s Engagement in Social Networks
Preeti Pinto Consulting, LLCPreeti Pinto Evidence-Based Pharma Marketing: Using Science to Demonstrate Product Value
The Intricacies of Rx Drug Advertising! Learn the Rules & Regulations from a MasterPrescription Litigation Access Project Alex Sugerman-Brozan Disease Mongering PreTestingLee Weinblatt Your DTC Ads Stink!Pulse Media ResponseRobert Flynn Mobile Pharma Marketing: What’s the 411?QI InteractiveBuddy Scalera Emerging Search Engine Technology Drives Digital Integration Strategy QuintilesJohn Doyle Delving Deeper Into Drug RisksReachMDPaul Boidy Marketing to the “Long Tail Physician” Segment RealAgeRich Benci The Messenger is the Medium Reprints Desk Scott Ahlberg, Christian Gray
research2guidanceRalf-Gordon Jahns Stop the Mobile Insanity! New Strategies for Pharma in the mHealth MarketReturn on FocusMelissa Davies Pharma Crisis Communications in the Fast-Paced Digital World: The J&J/McNeil Case StudyRevolution HealthJay Silverstein Revolution Health and the Wisdom of Crowds Roska Healthcare AdvertisingJay Bolling Faith-based Unbranded Marketing Ryan TrueHealthAlfred O’Neill Customer Manages Relationship: A New Marketing Strategy Sanofi Dennis Urbaniak What Sanofi-Aventis Learned from Its FaceBook Experience Anne Beal and Melva Covington The Three Pillars of Sanofi’s Patient-Centric Strategy Sanofi-Aventis US Diabetes Laura Kolodjeski
Michele Polz Diabetapedia: “Google” for Diabetes> Bruce Braughton Diabetes Co-stars Casting Call Contest: Sanofi US to Develop Documentary Featuring Real Patients and Their Stories Self Care Catalysts Inc.Grace Soyao Finding the Consumer Within the Patient: Insights Into How Healthcare Decisions are MadeSensory Logic, Inc.Dan Hill Don’t Lie to Me: Can Facial Coding Decipher What Consumers & Physicians Really Think About Pharma Ads?
Sermo Daniel Palestrant Collaborating with Online Physician Communities Daniel Palestrant Pharma, Physicians, and Sermo: A Social Media Win-Win-Win! Peter Kirk What Docs Discuss Online Sharps Compliance, Inc.David P. TusaA Sharp Way to Improve Patient Adherence: The Sharps Patient Support System“Side Effect: Death”John Virapen Side Effects: Death Silberg ConsultingBill Silberg Pharma Crisis Communications in the Fast-Paced Digital World: The J&J/McNeil Case StudySiren InteractiveEileen O’Brien How to Score With Women (as a Marketer) via Social MediaSiyemi LearningEugene Pozniak The State of CME in EuropeSK&A Information Services, Inc.David Escalante Insights on Pharmaceutical Sales Rep Access and Appointment Policies of U.S. Office-based Physicians SkyscapeJohn Ryder Rep Access Programs Social Media Working GroupCraig M. Audet
Cindy Phillips Pharma’s Social Media Working Group: Who It Consists of, How It Formed, and What Its Objectives AreSocial VideoRob Halper Can Pharma Do “Social Video?”: Insights on Creating Engaging Video for Consumers & Healthcare ProfessionalsStreamlogics, Inc.Shaun McIver Driving Physician Education and Branded Communications Online The EarthworksAlex Butler Back to the Pharma Digital Future: A Pharma Social Media Pioneer Looks Back & AheadTopin & AssociatesAlan Topin The Widening Patient-Physician GapTNS Health David Kweskin and Morgan Lozier How to Add New Media Into Your DTC Marketing Mix TruvioFabio Gratton Mobile-Enabled Patient Focus Groups: Truvio Emphasizes the Importance of Patients’ VoicesTufts University School of MedicineDaniel Carlat Welcome to the CME Laundromat!Ubiqi HealthJacqueline Thong Mining Mobile Health App User Data: Liberating Health Data While Protecting PrivacyUCB Pharma Rene Hansen UCB & PatientsLikeMe: Embracing Social Media, Adverse Events Included! Trish Nettleship UCB’s Active Social Media Listening Approach: Better Communications, Better Patient Experiences, & Better Solutions University of Maryland Medical CenterEdward Bennett Do Healthcare Employees Have Access to Social Media at Work?Valtierra ConsultingLisa Valtierra Cross-Cultural Marketing: Reaching U.S. Hispanics Via TV and MobileVertex PharmaceuticalsShwen Gwee Meet Digital Pharma’s Faculty: What’s Hot and What’s Not?VisciraDave Gulezian Reach & Teach Physicians with Virtual Reality: Viscira’s “EyeMAC” Wet AMD Simulation ExhibitVOI ConsultingTodd Clark What’s in the Future for Generics?
Vox Medica, Inc.Michael Parks Pharma Crisis Communications in the Fast-Paced Digital World: The J&J/McNeil Case StudyWCGMatthew Snodgrass Implications of Facebook’s Page Commenting Changes: Turning Off Comments May Be a ProblemWeber Shandwick UKRobert Anderson ABPI Digital Update: Insider ReactionsWebicina.comBertalan Meskó Doctors, Web 2.0, and Patient Care: What Are the Possibilities?
WEGO HealthJack Barrette WEGO Health: Empowering Health Consumer Opinion Leaders
The World of DTC Marketing Blog Richard Meyer Online Pharma Marketing: Why Aren’t We There Yet?
whydot GmbHSilja Chouquet Avoid the Pitfalls and Pratfalls of Social Media: Ask the Gang of Four Pharma Twitterati!
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