August is the cruelest month, especially for pharmaceutical company Facebook pages.
No doubt you’ve heard that as of August 15, 2011, Facebook opened up comments on ALL pharma pages with some exceptions. That means that the pharmaceutical industry will no longer be able to shut off comments on their Facebook pages.
Several pharmaceutical companies have already taken down their Facebook pages, including Janssen’s ADHD Moms page and Sanofi’s VOICES page. The reason cited is FB’s new commenting policy, but is that the REAL reason these pages have been shut down?
Learn about possible OTHER reasons pharma FB pages are shutting down: http://bit.ly/ppAv3m
Other related articles:
- Pharma’s Facebook Free Ride is NOT Over! Take Advantage of This Loophole Dudes
- Social Media “Flash Mobs”: Pharma’s Worst Facebook Nightmare!
Issue: Vol. 10, No. 13
Publication date: 23 August 2011
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