Big C in Big is featuring the video “Man-on-the-Street: New Yorkers’ Reactions to the Big Yellow C.”

The big Yellow C’s appeared in well known locations in NYC starting on September 13, 2011. The video shows people’s reactions and what they think the C’s are supposed to represent. One person said “vitamin C,” another said “cholesterol,” and another said “cauliflower.” Guess what no-one guessed.

Is this type of marketing scaleable? How do you measure it?

Those are only some of the questions raised in this article:

Issue: Vol. 10, No. 15
Publication date: 12 October 2011

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