The Changing Pharma eDetailing Landscape The Three Main Ways of Detailing Physicians Online
A conversation with Monique Levy, VP Research at Manhattan Research, about the changing pharma eDetailing landscape.
Ms. Levy discusses how the online pharma promotion landscape has changed, and which types of programs garner the largest audience as well as how the rep relationship is evolving and the role of new technologies such as tablets.
As part of the discussion, Ms. Levy reveals some details from Manhattan Research’s latest ePharma Physician® market research study. The study is fielded online annually in Q2 among more than 1,700 U.S. physicians who are ePharma Physicians, or who use digital channels for pharma resources and for connecting with reps.
Some Questions/Topics Discussed:
- Tablet Reps: How is the rep relationship evolving and what role are tablets playing?
- Online Promotion: How has the online promotion landscape changed, and which types of programs garner the largest audience?
- Product Info Seeking: Which offline and online sources — including pharma customer service channels — do physicians use to find Rx info and how does this vary across product maturity?
- Value-Added Services: How strong of an opportunity do patient education, financial assistance and online sampling represent for pharma marketers?
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Issue: Vol. 10, No. 18
Publication date: 1 December 2011
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