The iPad in the Doctor’s Office Understanding What Physicians and Patients Desire from mHealth Applications
The Apple iPad has become a “must have” for pharmaceutical sales reps because of its ease of use and “always on” feature that allows them to quickly display drug information to busy physicians.
But how are physicians and their patients using the iPad and other mobile devices within the clinical setting? That was the focus of a study done by a team consisting of healthcare professionals in an NYU Langone Medical Center department, led by Douglas Elwood, MD, MBA, who is currently Director, GMI Strategy and Innovation at Bristol-Myers Squibb.
This article reviews the latest results of that study and features an interview with Dr. Elwood on his views regarding the use of mobile devices in the clinical setting.
- Edited transcript of interview with Dr. Elwood
- The “Wild West” of Mobile Health Must Be Tamed to Ensure Success
- iPad Study Results
- Development and Exploration of a Multifaceted Social Platform to Improve Patient Education, Communication, and Activity
- Boomer Smartphone Survey Results
- Gaming in a New Dimension
- Bonus Content: Take One App Daily as Prescribed by Your Physician
- Bonus Content: I Give Lilly’s Glucagon Injection Branded Mobile App an A+ But Its Injection Technology a D-
Download full article (PDF)
Issue: Vol. 11, No. 8: September 2012
- Physician Education (CME)
- Physician Marketing & Promotion
- Market Research
- Patient Education
- eMarketing & ePromotion