Vol. 10, Issue No. 11: 21 JUNE 2011 – EXECUTIVE SUMMARYFinding the Consumer Within the Patient Insights Into How Healthcare Decisions are Made
Self Care Catalysts’ Patient Intelligence Insights Guide™ on Diabetes is the only integrated patient-and consumer-centric report that explores how people suffering from an invisible condition such as diabetes actually circumnavigate their health condition, using the unique Self Care Health Decision Making Dynamics framework™. It is an example of what Grace Soyao, Founder & Chief Strategy Officer of Self Care Catalysts Inc., a health research and strategy company, means by “Finding the Consumer within the Patient.”
The Patient Intelligence Insights Guide™ dissects and connects information and insights that will enable market researchers, marketers, business development managers, innovation champions and health care professionals to use it for business planning.
This article is a summary of conversations with Soyao about her company’s research and findings into complex patient decision making and behavior and how to translate that research into an actionable marketing plans for pharma brand managers.
Topic headings include:
- The Self-Care Views
- Pharma Needs to be More Patient Centric
- FIGURE: The Patient Intelligence Insights Guide Map from “Diabetes Patient Intelligence Insights™”
- Survey of 4,500 North Americans
- Self Care Opportunity Discovery
- Enablers, Stoppers, Accelerators
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Fair Social Media Practice Principles Rules for Third-Party Engagement in Patient/Physician Social Networks.
Rules for Third-Party Engagement in Patient/Physician Social Networks
https://www.pharma-mkting.com/news/pmn1011-article02/ Most Credible Bad Ad Complaints are Submitted by Pharma Bad Ad Program is a Success!
According to a Bad Ad Program 2010-2011 Year End Report just issued by the FDA (see here), the program is a success despite the fact that ONLY 125 complaints were deemed worthy of “comprehensive review.” The remaining 203 Bad Ad complaints were presumably filed away in DDMAC’s circular file. Those 125 complaints worthy enough for review lead to 5 enforcement actions.
Nearly 60% of those complaints worthy for review were submitted by “representatives” of the pharmacuetical industry.
Read more about this here
https://www.pharma-mkting.com/news/pmn1011-article03/ The British Pharmaceutical Industry Issues Social Media Guidance for Adverse Event Reporting Once Again the Brits Have Beaten the US!
Once again the Brits have beaten the US in issuing useful guidelines for social media use by the pharmaceutical industry! As I reported back in April, 2011, the Prescription Medicines Code of Practice Authority (PMCPA), which oversees the self-regulatory code of the Association of the British Pharmaceutical Industry (ABPI), published “informal guidance” providing the drug industry advice on how to use online communications.
The ABPI Pharmacovigilance Expert Network (PEN) published GUIDANCE NOTES ON THE MANAGEMENT OF ADVERSE EVENTS AND PRODUCT COMPLAINTS FROM PHARMACEUTICAL COMPANY SPONSORED WEBSITES.
Read more about this here:
https://www.pharma-mkting.com/news/pmn1011-article04/ The Twelve Steps of Pharma Social Marketers Anonymous The Path to Overcoming Your Fear of Social Media
Welcome to Pharma Social Marketers Anonymous (PSMA)! You are among friends.
Soon, you will take important steps on the path to overcoming your fear of social media. The first step is to admit you are powerless over social media and that your online life has become unmanageable.
Are you ready to take ALL 12 steps toward recovery?
Learn the steps to recovery here: