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Brian Torres and Brian Williams

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Brian Williams is currently the President and Managing Principal of Percipio Strategic Consulting, which specializes in assisting clients with Strategic, Brand and Product Launch Planning within the Healthcare and Life Sciences industries. He has over 25 years of successful pharmaceutical and biopharma experience in the areas of U.S. and Global Marketing, leading Brand Teams across multiple therapeutic areas. His experiences have included Sales, Marketing and Market Access leadership positions in such companies as Merck & Co., Bristol Myers Squibb and Novartis. He is known among his colleagues, for his keen focus on ensuring discipline and marketing functional expertise are applied to the marketing planning process at every step along the way. Brian Torres is a Principal at Herspiegel Consulting, which specializes in commercialization strategy through execution for pharmaceutical / biotech companies looking to optimize new product launches and enhance performance of in-line assets. Prior to working at Herspiegel, he supported the vaccine franchise for Merck & Co.
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