Peter Rost is at it again! He now reveals how AstraZeneca plans to “gain access and enhance selling opportunities for Arimidex, Abraxane, and Faslodex with [its reps’] key accounts.”

According to Rost:

They’ll use Mother’s Day and unabashed selling direct to patients. Kind of like a Tupperware party or Avon cosmetics. Only AstraZeneca will use pink cupcakes to sell cancer drugs directly to patients in chemo treatment rooms (see “AstraZeneca’s Secret Oncology Plans“).

The “smoking gun” flyer says it all (“FOR INTERNAL USE. NOT FOR PROMOTIONAL USE.”). Click on images to enlarge for better reading pleasure! Are Missy’s days at AZ numbered?