“It is a pleasure to have Pharmaguy, aka John Mack, visiting us in Berlin again!,”says Jesus del Valle Rosales, Head of Bayer’s Grants4Apps Digital Health Accelerator. “Pharmaguy has been at the forefront of digital marketing for the pharmaceutical industry since the early days, Twitter pioneer, and as a constructive pharma observer his writings are both followed and dreaded by many in the industry. Welcome to Berlin, John!”

Hmmm… “dreaded” may be a bit strong. I would say “respected” as someone who speaks truth to power. After all, Pharma Brands Benefit from “Mack Attacks.”

I will receive a small honorarium from Bayer to make this presentation.