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Ways to Spice Up Your Sponsorships in the Pharmaceutical Industry

Claudia Barbiero - July 10, 2023

CME: Continuing Marketing thru Education

Pharma Guy - July 10, 2007

Ad Execs Not Viewed as Innovative By Americans Says AstraZeneca Survey

Pharma Guy - December 9, 2010

New Numbers Show that #Pharma Does Spend More on Marketing than...

Pharma Guy - November 10, 2014

Should You Outsource Your Marketing?

Claudia Barbiero - July 10, 2023

New Assault on Pharma Marketing?

Pharma Guy - October 12, 2005

FDA Approves Depressant Drug For The Annoyingly Cheerful

Pharma Guy - September 14, 2009

Join Me After Lunch for a Chat and Live Podcast about...

Pharma Guy - January 15, 2008

I’m Not the Only One to Suggest Corporate Donation to Haiti...

Pharma Guy - February 10, 2010

Is M&A Frenzy Short-Circuiting Pharma R&D?

Pharma Guy - February 4, 2010

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EDITOR PICKS

26th DTC National Conference

March 12, 2026

Informa Connect 2026 Events

January 19, 2026

FDA Pilots Are Changing Healthcare. Here’s What Pharma Marketers Should Do...

January 16, 2026

POPULAR POSTS

FDA Has Many Hurdles to Overcome in its Effort to Stem...

May 27, 2017

Advances in Genetic Medicine May Be Outpacing Some Clinicians’ Understanding, But...

December 21, 2020

Pharma Marketing News – Past Issues (2016)

January 1, 2017

RECENT POSTS

Counterfeit Drugs Are Changing Pharma Marketing. Here’s Why.

July 31, 2026

Young adult standing at a crossroads between pediatric and adult healthcare, symbolizing the transition to independent care and the importance of a patient lifecycle strategy.

The 18th Birthday Cliff: The Marketing Problem Pharma Isn’t Talking About

July 31, 2026

Pharmaceutical marketing professional analyzing AI-generated patient and healthcare provider personas on a digital dashboard to test campaign messaging before focus group research.

Could AI Replace the Pharma Focus Group?

July 30, 2026