Reuters Pharma USA 2023 Recap
Attending the Reuters Pharma Marketing 2023 event on March 28-29 was a fascinating experience as the pharma marketing industry continues to return to in-person events.
The event included a focus on Medical...
Healthcare Businesswomen’s Association Appoints Mary Stutts as Chief Executive Officer
Mary Stutts Becomes HBA’s First Woman of Color CEO Â
Incoming HBA CEO Prioritizes Preparing Women for C-Suite and Corporate Board Roles and Advancing Global Health EquityÂ
FAIRFIELD, NJ, 28 March, 2023 –...
What’s WOTY?
WOTY stands for Woman of the Year. I am excited to share a little bit about what the Healthcare Businesswomen's Association’s WOTY event of 2022 is and my personal experience. Words...
ililli: How Social Audio is Driving HCP Engagement
Talk to me.
Pharma brands that want deep engagements need to look at and listen to social audio.
It’s not surprising. In fact, it’s the most direct route to your goal. You want...
2022 Predictions From the Front-Lines of Pharma Digital Advertising
The pharma industry has been slower to embrace digital technologies than other less-regulated sectors but the COVID-19 pandemic has greatly changed this long-standing mindset. In 2020 and 2021, we saw pharma...
The First Prescription Digital Therapeutic for Anxiety & Depression
Happify Health launched Ensemble, the first and only transdiagnostic prescription digital therapeutic for the treatment of patients who have Major Depressive Disorder (MDD) or General Anxiety Disorder (GAD). Learn all about...
HBA’s Woman of the Year (WOTY): Defined
The HBA Woman of the Year is an annual signature event that recognizes a female industry leader who has been a role model for excellence throughout her career within healthcare and...
How to Increase Your Virtual Engagement
It’s 2019, your plane is booked, your outfits for the next three days are all planned out and packed away in your suitcase. You have a list of all of the...
5 Trends That Will Shape Pharma Marketing in 2021
Originally Published by Intouch Group
Throughout the year 2020, pharma marketers were forced to explore new strategies in order to keep up with the many evolving trends. Pharma marketers have quickly learned...
Advances in Genetic Medicine May Be Outpacing Some Clinicians’ Understanding, But Pharmaceutical Marketers Can...
Almost two decades after the human genome was sequenced, a trickle of new genetic medicines (i.e., those that modify the expression of an individual’s genes or repair abnormal genes) has entered...
