Globally, Pharma’s Digital Spend is (Still) Only 6% of Total Promotional Budget

According to Cegedim Strategic Data (CSD) -- a provider of healthcare promotional audits -- in the last 6 months of 2013, the global pharma industry spent nearly $2.5 billion on all...

I’m All a Twitter Over Twitter! Viral Social Marketing at Its Best?

Yesterday at lunch, Anthony Bianciella, VP of Marketing at MTI (www.mtiadvantage.com) asked me if I ever used Twitter."Nope, I have never used it. What is it?," I asked.He explained what it...

Should Pharma Ponder Pinterest? Novo Nordisk Is!

I don't know if Pinterest is the next Facebook or not, but if it is, Pharma marketers are likely to stay away from it at least until they figure out how...

The DTC Media Machine is Struggling

I asked Dale Taylor, the President and CEO of AbelsonTaylor, the "world’s largest independent medical advertising agency," the following question via Med Ad News's Ask the Expert page:“The majority of respondents...

Sepracor Sneaks In Lunesta Reminder Ad

Has Sepracor decided to sneak in one or two more Lunesta "reminder" ads on TV despite its announcement last year that it has "adopted' PhRMA's Guiding Principles for DTC advertising, which...

PHARMA Co Patient Opinion Leader Programs

. Beginning soon, news organizations will be publishing a series of stories examining the financial relationships between patients and the pharmaceutical industry. Their focus will be on payments made to...

Pharma’s Social Media Influence Measures Faulted

Andrew Spong, author of STweM blog across the pond in the UK, doesn't like the way pharmaceutical companies and their agencies measure social media "influence." At least that's how I interpret...

Aged Female “Ka-Boomers” Shun Social Media, Favor Email

A recent "She Says" survey, conducted by Pink Tank, a division of GSW Worldwide specializing in women and health, and Meredith Research Solutions, has been cited to show that "women are...

Viva Lovey-Dovey Viagra!

According to a University of Wisconsin-Madison physiology professor, Meyer Jackson, Viagra and other erectile dysfunction (ED) drugs "could be doing more than just affecting erectile dysfunction." Namely, Viagra increases the release...

Using Social Media in a Crisis: Distribute a Product Safety Widget Is One Idea

The "Social Media During a Crisis" roundtable discussion lead by Deborah Sittig (@GreenRoomMedia), Partner at Green Room Public Relations, was one of the most interesting events for me at ExL Pharma's...

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