Danica Patrick: NASCAR Driver, Super Model, Superbowl Lingerie Ad Model, & COPD Spokesperson All...

Lately, I and about 1000 other people who "follow" @boehringerus (Boehringer Ingelheim) on Twitter have been getting several messages like this one: #4COPD robs people of their ability to breathe. Get screened...

Do TV DTC Ads Overstate Rx Drug Risks? FDA May Make Changes that Put...

Balancing drug benefits (efficacy) against risks in direct-to-consumer (DTC) advertising has always been a contentious issue between pharma marketers and the FDA. About 40% of violations in drug ads cited by...

Can You Trust Patient Rankings of #Pharma Corporate Reputation?

Can You Trust Patient Rankings of #Pharma Corporate Reputation?

FDA Announces Public Hearing on Promotion of Drugs on Internet & via Social Media....

On April 1, 2009, my "April Fool's" joke press release announcing that the FDA issued draft guidance for use of social media for Rx drug marketing created quite a stir among...

Pfizer’s Slumdog Sales Rep

"Julio Rodriguez was on a sales call at a clinic in this slum overlooking Caracas recently when he heard four gunshots go off nearby," is how the Wall Street Journal begins...

Did Boehringer Mishandle This Adverse Event Report on Twitter?

I follow many pharmaceutical companies (and employees of pharma companies; eg, these people) on Twitter. @BoehringerUS is one of them. To keep track of these accounts, I cross-post the tweets to...

Device Makers, e.g. Johnson & Johnson, May Benefit Most from FDA User Fee Bill

"Put simply," says AdvaMed, the trade association of the medical device industry, "the is good for FDA; it is good for industry; and most of all, it is good for...

Centocor’s Michael Parks Will Join Today’s Podcast

Michael Parks, Vice President of Corporate Communications at Centocor, Inc. and the brains behind CNTO411 (see "CNTO411: A New Pharmaceutical Company Blog") plans to be a guest on today's Pharma Marketing...

More Pharma Social Media Pioneers Recognized

As evidenced by the first-ever pharma-hosted Twitter Chat (see "OMG! AstraZeneca Hosts Twitter Chat & World Does NOT End!"), there is still plenty of work for Pharma Social Media Pioneers to...

Another PASI Calculator Mobile Medical App from Janssen: Simple, Sophisticated, But Short of a...

I just downloaded onto my iPad the "Psoriasis Severity Calculator" app, which is a PASI ("Psoriasis Area and Severity Index") calculator for use by physicians developed by Janssen Korea. It's optimized...

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