“The proposed 2009 budget [Bush] sent to Congress this month calls for $14 million from fees to fund 27 FDA positions devoted to the consumer-ad-review program. In exchange, the FDA would review TV drug ads within 45 days of getting them from drugmakers — which is faster than many reviews occur now — and before the ads are seen by millions of viewers.” (See USA Today article here.)
In case you are trying to keep up with the on again/off again DTC user fee issue, check out these previous Pharma Marketing Blog posts (in reverse chronological order):
- FDA Won’t be Previewing TV DTC Ads!
- FDA DTC Payola Out, You Pay In!
- PDUFA Payola!
- Pay Per DTC Ad View Update
- Pay-(FDA)-Per-(Pre)View of DTC