Carol Patel is a digital native that advocates for customer-centricity at every opportunity. She enjoys the challenge of working agency-side, currently leading the Digital Performance Group at Havas Health & You: Village X. Carol cut her digital teeth in the consumer universe, working across a variety of verticals from telecom to spirits, entertainment to luxury auto.

As a result, she has brought a sharply developed challenger mindset to the pharma industry for the past 6 years. She has played a key role in helping brands transition from traditional tactical mindsets, to multichannel thinking, and, over time, to omnichannel, data-rich approaches. Carol believes that no brand is too big or small to leverage data and frameworks that can enable superior customer experiences, which ultimately translate into improved performance. She has helped to launch, grow and evolve brands & portfolios across many categories, including Oncology, Neurology, Dermatology, Diabetes, Orthopedics, Respiratory and Virology.