John Lineen

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Bristol Myers Squibb
Senior Director, Engagement Planning

John Lineen is focused on improving customer engagement within the Immunology and Cardiovascular portfolios at Bristol Myers Squibb. In this role, he leads a team in delivering engagement plans and omnichannel experiences for patients, health care professionals and payers. Previously at BMS he led the media team and developed the engagement planning framework for the organization.  He has a passion for helping patients by building better customer experiences using digital, data and analytics.

John spent five years as a global digital capability lead at GlaxoSmithKline. In this role, he led the digital strategy, experience design, and rollout of the integrated GSKpro platform across sixty markets. For two years he was part of the Forrester Customer Experience Council, introducing new innovative analytic solutions across the enterprise.  While at GSK he also served as product lead for an agile team, focused on delivering customer value each sprint for a vaccine launch.

John started in pharma by spending twelve years at Digitas Health, rising to SVP Marketing after six years with the Agency.  A former practicing environmental engineer, he also interned with consulting firms McKinsey & Company and Arthur D. Little.  He holds an MBA in strategy and finance from the University of Maryland where he currently sits on the school’s MBA Full-Time Advisory Board Council.  He received a double major in Engineering and International Business at Bucknell University.