We’ve entered a new era. One where being risk-averse is the riskiest strategy, long-established operating models have been torn up and reimagined, and where investment into digital innovation – both culturally and financially – has ignited.

Your challenge now? Scale, widen and hone this transformational potential or fall behind rapidly evolving customer and patient need. Digital must be embedded into every facet of your organisation; enterprise data infrastructure, AI and advanced analytics must dictate each stakeholder interaction; and “patient centricity” must become obsolete – so ingrained into your organisation’s every action that it is subconscious.

Join thousands of your peers at the world’s gathering for pharma pioneers and health innovators – Reuters Events Pharma Europe (formerly eyeforpharma Barcelona) – the biggest, most senior and cross-functional commercial pharma event.

We may be in the year of the vaccine, but we’re just beginning the decade of pharma’s awakening.

Register Today