Despite the COVID-19 pandemic, digital display advertising will continue to grow this year with more investments in video ads. According to eMarketer, U.S. advertisers will increase investments in video by 11.3% this year to $35.45 billion, making it the only digital ad format to grow at a double-digit rate this year.
For the first time ever, video will account for more than a quarter of all U.S. digital ad spending. It is forecasted that more than one in five total U.S. advertising dollars will go to digital video placements.
Contact eHealthcare Solutions to learn more about their new video offering coming October 1, 2020.