Featured Conference

Pharmaceutical Direct to Physician Sales and Marketing Summit
Leverage New Models and Technology to Improve Sales Force and DTP Marketing Effectiveness
October 24 – 25, 2007 * Philadelphia, PA

For more information or to register, please visit the conference website.

Visit this Pharma Marketing Events Forum discussion thread for up-to-date notices, program details, speaker changes, etc.

CBI’s DTP Sales and Marketing Summit convenes sales and marketing decision-makers from the pharmaceutical and biotech community for an opportunity to exchange ideas and solutions for next-generation sales and marketing strategies.  Attend this conference and move between two targeted tracks on Sales Force Effectiveness and DTP Marketing. 

Move between 2 Targeted Tracks on Sales Force Effectiveness and Direct to Physician Marketing.  Hear expert opinions on:

  • Incorporating relevant market insights into direct to physician sales and marketing strategy development
  • Physician medical media and internet consumption 
  • Overcoming the access barrier — Powerful solutions for reaching busy physicians
  • Accessing hard-to-see physicians effectively
  • Maximizing sales investments in specialty markets
  • Creating customer service portals
  • Utilize emerging physician detailing technologies to improve the physician interaction

Must Attend Pre-Conference Workshops – Wednesday, October 24, 2007

  1. Closed-Loop Marketing (CLM) — Meet the Challenges of Hyper-Competition
  2. Prescription Data Restriction — Data Management Strategies to Ensure Compliance with Evolving State Regulations and the AMA Physician Opt-Out Policy
  3. Senior Pharmaceutical Marketing and Sales Executive Closed-Door Summit

For more information or to register, please contact the Center for Business Intelligence toll free by phone at 1-800-817-8601 or via e-mail at cbireg@cbinet.com.

For more information or to register, please visit the conference website.

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