Featured Conference

CBI’s 8th Annual Forum on eMarketing for the Pharmaceutical Industry
Ensure Effective eCommunication with Physicians and Patients Using Innovative 2.0 and Online Approaches
March 10 – 11, 2009 * Princeton, NJ

For more information or to register, please visit the conference website.

Also see this Forum for updates and news from the conference organizers.

Don’t miss out on benefiting from the event that has attracted hundreds of executives from within the bio/pharmaceutical and medical device industry to collaborate and develop innovative solutions for online marketing!

CBI’s 8th Annual Forum on eMarketing continues to provide executives with the most productive discussion on the challenges surrounding marketing within the evolving online environment.  This year, participate in a highly interactive forum with industry thought leaders on panels and interactive case studies that focus on best practices for eMarketing initiatives

Topics to be addressed in 2009 include:

  • Utilizing digital marketing to enhance global communication
  • Reviewing the expanding regulatory environment and the impact on eMarketing efforts
  • Discussing a cost/benefit analysis from a quantitative perspective for online marketing
  • Utilizing eMetrics, tracking and analytics online tools
  • Developing an optimal marketing mix for Chronic or Acute campaigns
  • Understanding social networking efforts and how to implement within the boundaries
  • Managing risk within blogs and online discussions
  • Integrating Enterprise2.0 for improved internal communication
  • Understanding Pharmaceuticals in Second Life

Conference Highlights Include:

  • Interactive roundtable discussions on developing guidelines and optimal solutions for specific eMarketing scenarios
  • Shire case study entitled: The Landing Page for Clicks from Paid Search, To Brand or Not to Brand? That is the question!
  • Industry panel discussion on evaluating optimal approaches to marketing online and resource allocations

* Perspectives from Bristol-Myers Squibb, Shire and Sanofi Pasteur

eMarketing Advisory Board:

  • Mike Castagna, Director of eMarketing, EMD Serono
  • Craig DeLarge, Head of eMarketing, Novo Nordisk
  • Mark Gaydos, Senior Director, US Regulatory Affairs Marketed Products, sanofi-aventis
  • Simon Goldberg, Director, eCommunications, Abbott Laboratories

For speaking opportunities, please contact Brendan Emerson at Brendan.Emerson@cbinet.com

Hear what some of our previous attendees had to say:

“The eMarketing forum for the pharmaceutical industry conference is a MUST for anyone looking to understand the present and future of online marketing within the pharmaceutical industry.”
Jeff Friedman, Senior Manager, eMarketing, Forest Labs  

For more information or to register, please contact the Center for Business Intelligence toll free by phone at 1-800-817-8601 or via e-mail at cbireg@cbinet.com.

For more information or to register, please visit the conference website.

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