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Smartphone displaying Snapchat with multiple pharmaceutical advertising CTAs for safety and prescribing information.

Snapchat Just Made Pharma Ads Easier to Run. Will Brand Teams...

Donna Pacheco -
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Kevin Costner representing a healthcare campaign focused on early cancer detection and celebrity credibility in pharma marketing

Kevin Costner Is Selling Early Detection. But What Actually Makes a...

Donna Pacheco -
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Patient considering medication risks and potential side effects after viewing a direct-to-consumer pharmaceutical advertisement.

The Nocebo Dilemma: Can DTC Ads Prime Patients for Side Effects?

Donna Pacheco -
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Pharma marketing team reviewing synthetic ad testing results and AI-generated campaign prototypes before production

Before the $1 Million Shoot: Can “Faux Pharma” Make Real Campaigns...

Donna Pacheco -
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Patient prescription journey illustrating the transition from a first prescription fill to a second fill and continued treatment.

A First Fill Looks Like a Win. What Happens at Fill...

Donna Pacheco -
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Pharmaceutical TV ad spending concept showing rising media investment, brand awareness, and patient engagement

Bimzelx Spent $31 Million on TV. What Is UCB Buying?

Donna Pacheco -
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Patient watching streaming TV as part of an integrated connected TV pharma strategy across digital, search, audio, CRM, and HCP channels.

What Does a Pharma Campaign Look Like When Streaming Comes First?

Donna Pacheco -
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Older adults playing pickleball, illustrating affinity-based pharma marketing that connects health and vaccine messaging with active lifestyles.

Pickleball, Vaccines, and Smarter Pharma Marketing

Donna Pacheco -
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Pharma marketer moving from the gaming industry into healthcare, representing lessons in testing, segmentation, and pharma performance marketing.

A Pharma Marketer Walks Into a Gaming Company. What Should She...

Donna Pacheco -
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Visitor viewing epilepsy-inspired artwork in a gallery, illustrating experiential disease education through art and lived experience.

Epilepsy Is Hard to Put Into Words. UCB Is Trying Art...

Donna Pacheco -
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