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Creative bar stool installation used in a taboo health marketing campaign to raise awareness of colorectal cancer warning signs

A Bar Stool Started a Cancer Conversation. That’s the Point.

Donna Pacheco -
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Fashion runway concept illustrating contextual pharma marketing around alopecia, confidence, identity, and self-expression.

Alopecia at Fashion Week? Sun Pharma Found a Context Most Health...

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Visitor viewing epilepsy-inspired artwork in a gallery, illustrating experiential disease education through art and lived experience.

Epilepsy Is Hard to Put Into Words. UCB Is Trying Art...

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Patient considering medication risks and potential side effects after viewing a direct-to-consumer pharmaceutical advertisement.

The Nocebo Dilemma: Can DTC Ads Prime Patients for Side Effects?

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Healthcare professional using AI-powered predictive adherence analytics to identify patients at risk of therapy abandonment.

What If You Could See Nonadherence Coming Before the Patient Disappears?

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Sandwich generation caregiver balancing work while caring for a child and an aging parent at home

The “Sandwich Generation” Squeeze: Is Pharma Marketing Built for the Caregiver...

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Nasal epinephrine spray representing behavioral patient marketing and the shift toward needle-free emergency allergy treatment.

The Needle-Free Pivot: What neffy Teaches Us About Changing an Emergency...

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Pharma marketer moving from the gaming industry into healthcare, representing lessons in testing, segmentation, and pharma performance marketing.

A Pharma Marketer Walks Into a Gaming Company. What Should She...

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Pharma marketing professionals reviewing a community health strategy while healthcare workers engage patients at a local outreach event.

“Health Equity” Disappeared From the Pitch Deck. Did the Marketing Strategy...

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Diverse group of people representing a whole-person HIV support network of clinicians, family, peers, advocates, and mental wellness resources.

Merck’s HIV “Hive” Puts the Support Network at the Center

Donna Pacheco -
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