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Woman exploring an Osteoboost prescription wearable after seeing a TV advertisement, with an online doctor consultation and medical device information on her laptop.

A Prescription Wearable Went on TV. The Funnel Looks Nothing Like...

Donna Pacheco -
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Woman experiencing dry eye during menopause, illustrating an awareness opportunity for women’s health marketing.

Only 14% of Women Knew This Was a Menopause Symptom. That’s...

Donna Pacheco -
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A woman attends an online therapy session while someone handles household chores in the background, illustrating how practical support can reduce barriers to mental healthcare.

“I’ll Start Therapy When Life Calms Down.” Rula Tried to Remove...

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Kidney patients, caregivers, and healthcare professionals gather near the U.S. Capitol to promote civic engagement, healthcare policy reform, and patient advocacy.

Kidney Patients Aren’t Just an Audience Anymore. They’re Becoming a Constituency.

Donna Pacheco -
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Consumer comparing a $39 contact lens advertisement on a smartphone with a higher checkout total on a laptop, highlighting healthcare pricing transparency.

The Ad Said $39. Checkout Said More. When Does Price Become...

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Diverse patient ambassadors and healthcare professionals collaborating in a research workshop to improve patient experiences and pharmaceutical marketing strategies.

What If Patient Ambassadors Were Your Best Research Team?

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Woman with vitiligo looking thoughtfully into the distance, with shadowy scenes representing anxiety, depression, and isolation, highlighting the hidden emotional burden of the condition.

Vitiligo Is Visible. AbbVie Is Marketing What Patients Can’t See.

Donna Pacheco -
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Cancer patient receiving compassionate support from a healthcare professional, highlighting emotional care, nutrition, financial assistance, and patient navigation.

Cancer Support Is Usually Treated Like an Extra. This Campaign Says...

Donna Pacheco -
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