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Healthcare professional reviewing a long-term patient engagement strategy with a patient journey timeline illustrating treatment adherence beyond the first year.

The Adherence Cliff: Why Pharma Loses Patients After Year One

Donna Pacheco -
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How California and Texas Are Rewriting Pharma’s AI Compliance Playbook

Donna Pacheco -
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Collage of rare disease pharma marketing elements including a microscope, patient support group, awareness ribbons, and data charts, symbolizing research and advocacy.

Rare, Real, and Under-Measured: Marketing Strategy in Data-Poor Disease States

Donna Pacheco -
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Magnifying glass over a chessboard with pharmaceutical pills and affiliate marketing symbols representing compliance risks in pharma performance media.

The Affiliate Marketing Minefield: Why Pharma Is Losing Control of Performance...

Donna Pacheco -
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Amazon, Walmart, and the New Front Door to Healthcare: What It...

Donna Pacheco -
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Healthcare professionals using digital devices connected across multiple pharma marketing touchpoints

The Experience Gap: Why Pharma Marketing Breaks Between Touchpoints

Donna Pacheco -
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Medicare’s “Maximum Fair Prices”: Building a Pharma Drug Pricing Strategy Patients...

Donna Pacheco -
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Patient sharing feedback with pharmaceutical and healthcare professionals during a patient engagement meeting.

You Asked Patients What They Wanted. Did Anything Actually Change?

Donna Pacheco -
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Human and AI robot shaking hands in a pharmaceutical lab representing pharma AI partnerships and collaboration

AI Partnerships Are Reshaping Pharma: What Marketers Need to Know About...

Donna Pacheco -
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Woman exploring an Osteoboost prescription wearable after seeing a TV advertisement, with an online doctor consultation and medical device information on her laptop.

A Prescription Wearable Went on TV. The Funnel Looks Nothing Like...

Donna Pacheco -
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