healthcare access Archives - Pharma Marketing Network

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Patient navigating telehealth, digital pharmacy, and retail clinic platforms as pharmaceutical brands lose control of the healthcare journey

The Platform Problem: Why Pharma Is Losing Control of the Patient...

Donna Pacheco - May 18, 2026

From ESG to RFP Wins: How Sustainability Is Reshaping Pharma Marketing

Donna Pacheco - January 27, 2026

Prescription bottle with price tag beside pills and financial charts symbolizing drug pricing communication and transparency in pharma marketing.

Rethinking Drug Pricing Communication: Communicating Value Beyond the Sticker Price

Donna Pacheco - December 25, 2025

EDITOR PICKS

26th DTC National Conference

March 12, 2026

Informa Connect 2026 Events

January 19, 2026

FDA Pilots Are Changing Healthcare. Here’s What Pharma Marketers Should Do...

January 16, 2026

POPULAR POSTS

FDA Has Many Hurdles to Overcome in its Effort to Stem...

May 27, 2017

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December 21, 2020

Pharma Marketing News – Past Issues (2016)

January 1, 2017

RECENT POSTS

Modern retail pharmacy using digital media networks, patient data analytics, and healthcare advertising technology inside a pharmacy setting.

The New Media Middlemen: How Retail Pharmacies Are Reshaping Healthcare Advertising

June 3, 2026

Professional healthcare podcast recording setup with microphone, headphones, and medical equipment representing pharma podcast marketing and HCP engagement.

The Pharma Podcast Boom: Why Audio Is Becoming Healthcare’s Most Trusted...

June 3, 2026

Veterinarian with a dog beside pharmaceutical research lab illustrating animal health pharma marketing and healthcare innovation

What Human Pharma Can Learn from the Booming Animal Health Market

June 2, 2026