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Older adults playing pickleball, illustrating affinity-based pharma marketing that connects health and vaccine messaging with active lifestyles.

Pickleball, Vaccines, and Smarter Pharma Marketing

Donna Pacheco - September 11, 2026

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Older adults playing pickleball, illustrating affinity-based pharma marketing that connects health and vaccine messaging with active lifestyles.

Pickleball, Vaccines, and Smarter Pharma Marketing

September 11, 2026

Patient considering medication risks and potential side effects after viewing a direct-to-consumer pharmaceutical advertisement.

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Healthcare professionals from different generations using digital tools as part of a modern generational HCP marketing strategy.

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