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A cinematic healthcare awareness scene illustrating pharma entertainment marketing through long-form storytelling and disease education.

GSK Made a Lifetime Movie About Meningitis. Is This the Future...

Donna Pacheco - September 21, 2026

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26th DTC National Conference

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Informa Connect 2026 Events

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A cinematic healthcare awareness scene illustrating pharma entertainment marketing through long-form storytelling and disease education.

GSK Made a Lifetime Movie About Meningitis. Is This the Future...

September 21, 2026

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Patient discussing a rejected prescription claim with a pharmacist at the pharmacy counter.

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