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Pharma marketer comparing two hospital markets shaped by different 340B pharmacy, reimbursement, claims data, and regulatory environments.

Two Hospitals, Two Different Markets: The 340B Problem Pharma Can’t Ignore

Donna Pacheco - August 25, 2026

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Pharma marketer comparing two hospital markets shaped by different 340B pharmacy, reimbursement, claims data, and regulatory environments.

Two Hospitals, Two Different Markets: The 340B Problem Pharma Can’t Ignore

August 25, 2026

Patient navigating specialty drug access, insurance exclusions, alternative funding programs, and pharmaceutical patient assistance.

Who Really Pays for Patient Assistance? Pharma’s Growing AFP Problem

August 24, 2026

TrumpRx pharma marketing concept showing prescription drug discovery, pricing, pharmacy access, and the federal government’s role in the patient journey.

What Happens When the Government Enters the Pharma Customer Journey?

August 21, 2026