mental health innovation Archives - Pharma Marketing Network

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Modern pharmaceutical research lab exploring psychedelic therapies for mental health treatment with mushrooms, neuroscience visuals, and clinical technology

Rebranding Psychedelics: Pharma’s Marketing Challenge in Mental Health’s Most Controversial Category

Donna Pacheco - June 4, 2026

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Specialty pharmacy marketing concept showing patient engagement, dispensing networks, healthcare analytics, and pharmacy support services.

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Prescription-to-OTC transition concept showing a prescription medicine evolving into a consumer healthcare product on a pharmacy shelf.

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Clinical researchers using digital marketing tools and patient targeting strategies to improve clinical trial recruitment and accelerate pharmaceutical research.

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