Patient Education Archives - Pharma Marketing Network

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Damon Wayans using humor in a diabetic eye health awareness campaign focused on DME and vision care.

Can Pharma Be Funny About Serious Disease? Damon Wayans Is Testing...

Donna Pacheco - October 2, 2026

Nasal epinephrine spray representing behavioral patient marketing and the shift toward needle-free emergency allergy treatment.

The Needle-Free Pivot: What neffy Teaches Us About Changing an Emergency...

Donna Pacheco - September 17, 2026

Visitor viewing epilepsy-inspired artwork in a gallery, illustrating experiential disease education through art and lived experience.

Epilepsy Is Hard to Put Into Words. UCB Is Trying Art...

Donna Pacheco - September 15, 2026

Healthcare professional reviewing a plain-language clinical trial summary with a patient, illustrating how transparent communication strengthens trust, patient engagement, and pharmaceutical marketing.

The Plain-Language Revolution: How Compliance Is Becoming a Marketing Advantage

Donna Pacheco - August 5, 2026

Counterfeit Drugs Are Changing Pharma Marketing. Here’s Why.

Donna Pacheco - July 31, 2026

GLP-1 injection pen creating ripple effects across multiple therapeutic areas including cardiovascular health, diabetes, sleep medicine, orthopedics, kidney disease, and liver health.

The GLP-1 Ripple Effect: How Obesity Drugs Are Rewriting Marketing Strategies...

Donna Pacheco - July 23, 2026

Doctor and patient discussing treatment in a modern exam room with visual elements representing aligned healthcare professional and direct-to-consumer pharmaceutical communication.

The HCP-DTC Divide: Why Pharma’s Biggest Communication Failure Happens Inside the...

Donna Pacheco - July 14, 2026

Healthcare professional and patient using a secure patient portal on a laptop and smartphone to manage appointments, medications, lab results, and digital health communications.

The Patient Portal Mandate: Pharma’s Next Marketing Frontier

Donna Pacheco - July 10, 2026

Physician consulting with a patient while visual elements symbolize diagnosis delays, referral pathways, and the journey from early diagnosis to timely treatment.

The Diagnosis Delay Crisis: Why Finding the Disease Isn’t the Same...

Donna Pacheco - July 7, 2026

Pharmaceutical researchers and healthcare marketers contrast evidence-based peptide therapies with wellness industry marketing, highlighting trust, science, and responsible communication.

The Peptide Gold Rush: Can Pharma Win Back Trust?

Donna Pacheco - June 30, 2026

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