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Diverse patient ambassadors and healthcare professionals collaborating in a research workshop to improve patient experiences and pharmaceutical marketing strategies.

What If Patient Ambassadors Were Your Best Research Team?

Donna Pacheco - October 15, 2026

Patient sharing feedback with pharmaceutical and healthcare professionals during a patient engagement meeting.

You Asked Patients What They Wanted. Did Anything Actually Change?

Donna Pacheco - September 16, 2026

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RECENT POSTS

Pharmaceutical marketing and regulatory teams reviewing a prescription drug companion app, medication information, and FDA compliance documents.

Your Drug Has an App. FDA Says That App May Be...

November 2, 2026

Young skincare creator filming an acne care routine, illustrating how PanOxyl blends 50 years of clinical credibility with modern Gen Z marketing.

PanOxyl Is 50 Years Old. Why Doesn’t Its Marketing Look Like...

November 2, 2026

Woman reacting to an extremely cold frozen dessert at a Sensodyne experiential marketing activation highlighting tooth sensitivity.

Sensodyne Didn’t Explain Tooth Sensitivity. It Made People Feel It.

October 30, 2026