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Diverse group of people representing a whole-person HIV support network of clinicians, family, peers, advocates, and mental wellness resources.

Merck’s HIV “Hive” Puts the Support Network at the Center

Donna Pacheco -
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Patient contacting a healthcare professional after possible COVID-19 exposure, illustrating time-sensitive patient marketing and rapid HCP engagement.

Shionogi Doesn’t Have Months to Move a Patient. It May Have...

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Sandwich generation caregiver balancing work while caring for a child and an aging parent at home

The “Sandwich Generation” Squeeze: Is Pharma Marketing Built for the Caregiver...

Donna Pacheco -
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Patient discussing a rejected prescription claim with a pharmacist at the pharmacy counter.

Your Patient Campaign Got the Click. Then the Pharmacy Claim Was...

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Patient prescription journey illustrating the transition from a first prescription fill to a second fill and continued treatment.

A First Fill Looks Like a Win. What Happens at Fill...

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TrumpRx pharma marketing concept showing prescription drug discovery, pricing, pharmacy access, and the federal government’s role in the patient journey.

What Happens When the Government Enters the Pharma Customer Journey?

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Physician considering a diagnostic pathway before ordering advanced biomarker and genomic testing

The Biggest Commercial Bottleneck Happens Before the Test Is Ordered

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Young adult standing at a crossroads between pediatric and adult healthcare, symbolizing the transition to independent care and the importance of a patient lifecycle strategy.

The 18th Birthday Cliff: The Marketing Problem Pharma Isn’t Talking About

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Healthcare provider reviewing electronic health records with diagnostic coding data and digital patient analytics on a computer dashboard.

Decoding the Funnel: Why Better Diagnostic Coding May Be Pharma’s Next...

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Patient reviewing unexpected prescription costs at a pharmacy while highlighting the importance of pharma patient loyalty programs and financial support to improve medication adherence.

The Battle After the Prescription: Why Financial Friction Is Quietly Killing...

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