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Diverse group of people representing a whole-person HIV support network of clinicians, family, peers, advocates, and mental wellness resources.

Merck’s HIV “Hive” Puts the Support Network at the Center

Donna Pacheco -
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Sandwich generation caregiver balancing work while caring for a child and an aging parent at home

The “Sandwich Generation” Squeeze: Is Pharma Marketing Built for the Caregiver...

Donna Pacheco -
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Patient sharing feedback with pharmaceutical and healthcare professionals during a patient engagement meeting.

You Asked Patients What They Wanted. Did Anything Actually Change?

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Specialty pharma patient receiving infusion therapy with connected hospital, clinic, and home care settings

Who Controls the Infusion Chair Wins the Market: The New Reality...

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Young adult standing at a crossroads between pediatric and adult healthcare, symbolizing the transition to independent care and the importance of a patient lifecycle strategy.

The 18th Birthday Cliff: The Marketing Problem Pharma Isn’t Talking About

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Patient reviewing unexpected prescription costs at a pharmacy while highlighting the importance of pharma patient loyalty programs and financial support to improve medication adherence.

The Battle After the Prescription: Why Financial Friction Is Quietly Killing...

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Healthcare professional supporting a long-term survivor after advanced cell and gene therapy, illustrating post-treatment patient engagement, survivorship care, and real-world evidence collection.

The Survivorship Funnel: Pharma’s Biggest Opportunity Begins After Treatment Ends

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Healthcare professional and patient using a secure patient portal on a laptop and smartphone to manage appointments, medications, lab results, and digital health communications.

The Patient Portal Mandate: Pharma’s Next Marketing Frontier

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Healthcare professional reviewing a long-term patient engagement strategy with a patient journey timeline illustrating treatment adherence beyond the first year.

The Adherence Cliff: Why Pharma Loses Patients After Year One

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Patient navigating a complex healthcare journey with digital guidance, care coordination, insurance approvals, specialist referrals, and a hospital in the background.

The Navigation Gap: Why Patients Still Get Lost After Diagnosis

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