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Pharmaceutical trust concept showing pills in a jar under a glass ceiling symbolizing limits in pharma brand trust

The Trust Ceiling: Why Some Pharma Brands Can’t Improve Perception—No Matter...

Donna Pacheco -
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Designing Consent: How Better UX Builds Patient Trust in Pharma

Donna Pacheco -
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Prescription bottle with price tag beside pills and financial charts symbolizing drug pricing communication and transparency in pharma marketing.

Rethinking Drug Pricing Communication: Communicating Value Beyond the Sticker Price

Donna Pacheco -
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A tablet displaying "DIGITAL HEALTH LITERACY" surrounded by healthcare symbols, stethoscope, and eyeglasses on a wooden surface.

Pharma’s Role in Digital Health Literacy: Marketing Mandate or Mission Creep?

Donna Pacheco -
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A nurse, pharmacist, and smiling woman with social media icons symbolizing healthcare influencer engagement

Beyond KOLs: Building Credibility with Everyday Experts in Health Communities

Donna Pacheco -
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