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Damon Wayans using humor in a diabetic eye health awareness campaign focused on DME and vision care.

Can Pharma Be Funny About Serious Disease? Damon Wayans Is Testing...

Donna Pacheco - October 2, 2026

Physicians reviewing healthcare campaign concepts and clinical marketing materials during a collaborative discussion

What Happens When Doctors—Not Marketers—Pick the Best Pharma Campaign?

Donna Pacheco - October 1, 2026

Researcher using EEG and eye-tracking technology to evaluate emotional engagement with a pharmaceutical marketing campaign in a modern neuroscience laboratory.

The Neuromarketing Frontier: Can Pharma Finally Measure Emotion?

Donna Pacheco - July 17, 2026