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Pharma marketing trends represented by data analytics, point-of-care healthcare engagement, and pharmaceutical marketing awards.

Pharma Just Created Awards for Data and Point of Care. That...

Donna Pacheco - September 28, 2026

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RECENT POSTS

Pharma marketing trends represented by data analytics, point-of-care healthcare engagement, and pharmaceutical marketing awards.

Pharma Just Created Awards for Data and Point of Care. That...

September 28, 2026

Healthcare professional using AI-powered predictive adherence analytics to identify patients at risk of therapy abandonment.

What If You Could See Nonadherence Coming Before the Patient Disappears?

September 28, 2026

Golfer putting on a golf course with brain health imagery representing AbbVie’s purpose-driven PGA TOUR sponsorship.

Every Birdie Is Worth Something Now: AbbVie Rethinks Pharma Sports Sponsorship

September 25, 2026