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Telenovela-inspired healthcare campaign concept showing a Latina woman in a dramatic red dress beside an unbranded home health screening kit.

Cologuard Is Speaking Telenovela. That’s Very Different From Speaking Spanish.

Donna Pacheco -
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Predictive patient identification using healthcare data and analytics to identify potential undiagnosed patients with eye conditions.

Your Next Patient May Not Know They’re a Patient Yet

Donna Pacheco -
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Fashion runway concept illustrating contextual pharma marketing around alopecia, confidence, identity, and self-expression.

Alopecia at Fashion Week? Sun Pharma Found a Context Most Health...

Donna Pacheco -
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A cinematic healthcare awareness scene illustrating pharma entertainment marketing through long-form storytelling and disease education.

GSK Made a Lifetime Movie About Meningitis. Is This the Future...

Donna Pacheco -
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Sandwich generation caregiver balancing work while caring for a child and an aging parent at home

The “Sandwich Generation” Squeeze: Is Pharma Marketing Built for the Caregiver...

Donna Pacheco -
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Medical Affairs and pharma Marketing professionals coordinating an omnichannel strategy for healthcare professional engagement

Medical Affairs Is Becoming a Media Player. Where Does That Leave...

Donna Pacheco -
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Pharmaceutical company headquarters representing pharma corporate branding, corporate reputation, patient trust, and medicine brand strategy.

The Pharma Brand Isn’t the Only Brand Anymore. Should Companies Start...

Donna Pacheco -
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Nasal epinephrine spray representing behavioral patient marketing and the shift toward needle-free emergency allergy treatment.

The Needle-Free Pivot: What neffy Teaches Us About Changing an Emergency...

Donna Pacheco -
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Patient sharing feedback with pharmaceutical and healthcare professionals during a patient engagement meeting.

You Asked Patients What They Wanted. Did Anything Actually Change?

Donna Pacheco -
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Visitor viewing epilepsy-inspired artwork in a gallery, illustrating experiential disease education through art and lived experience.

Epilepsy Is Hard to Put Into Words. UCB Is Trying Art...

Donna Pacheco -
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