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Patient watching streaming TV as part of an integrated connected TV pharma strategy across digital, search, audio, CRM, and HCP channels.

What Does a Pharma Campaign Look Like When Streaming Comes First?

Donna Pacheco -
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Older adults playing pickleball, illustrating affinity-based pharma marketing that connects health and vaccine messaging with active lifestyles.

Pickleball, Vaccines, and Smarter Pharma Marketing

Donna Pacheco -
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Patient considering medication risks and potential side effects after viewing a direct-to-consumer pharmaceutical advertisement.

The Nocebo Dilemma: Can DTC Ads Prime Patients for Side Effects?

Donna Pacheco -
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Healthcare professionals from different generations using digital tools as part of a modern generational HCP marketing strategy.

The Millennial Prescriber Pivot: Is Your HCP Strategy Built for the...

Donna Pacheco -
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Pharma professionals coordinating medical, commercial, digital, and communications strategies at an industry congress.

Your Congress Strategy May Have a Coordination Problem, Not an ROI...

Donna Pacheco -
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Patient prescription journey illustrating the transition from a first prescription fill to a second fill and continued treatment.

A First Fill Looks Like a Win. What Happens at Fill...

Donna Pacheco -
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Pharma marketer moving from the gaming industry into healthcare, representing lessons in testing, segmentation, and pharma performance marketing.

A Pharma Marketer Walks Into a Gaming Company. What Should She...

Donna Pacheco -
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Pharmaceutical conference booth with marketing materials and an FDA review document highlighting regulatory scrutiny of pharma conference marketing.

Your Conference Booth Is an Ad. The FDA May Treat It...

Donna Pacheco -
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Pharmaceutical TV ad spending concept showing rising media investment, brand awareness, and patient engagement

Bimzelx Spent $31 Million on TV. What Is UCB Buying?

Donna Pacheco -
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Pharma marketing team reviewing synthetic ad testing results and AI-generated campaign prototypes before production

Before the $1 Million Shoot: Can “Faux Pharma” Make Real Campaigns...

Donna Pacheco -
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