therapy abandonment Archives - Pharma Marketing Network

Home Tags Therapy abandonment

Healthcare professional using AI-powered predictive adherence analytics to identify patients at risk of therapy abandonment.

What If You Could See Nonadherence Coming Before the Patient Disappears?

Donna Pacheco - September 28, 2026

EDITOR PICKS

Inside THCP2026: How Pharma Is Rethinking Transparency, HCP Engagement and Compliance

August 14, 2026

26th DTC National Conference

March 12, 2026

Informa Connect 2026 Events

January 19, 2026

POPULAR POSTS

FDA Has Many Hurdles to Overcome in its Effort to Stem...

May 27, 2017

Advances in Genetic Medicine May Be Outpacing Some Clinicians’ Understanding, But...

December 21, 2020

Pharma Marketing News – Past Issues (2016)

January 1, 2017

RECENT POSTS

Healthcare professional using AI-powered predictive adherence analytics to identify patients at risk of therapy abandonment.

What If You Could See Nonadherence Coming Before the Patient Disappears?

September 28, 2026

Golfer putting on a golf course with brain health imagery representing AbbVie’s purpose-driven PGA TOUR sponsorship.

Every Birdie Is Worth Something Now: AbbVie Rethinks Pharma Sports Sponsorship

September 25, 2026

Patient contacting a healthcare professional after possible COVID-19 exposure, illustrating time-sensitive patient marketing and rapid HCP engagement.

Shionogi Doesn’t Have Months to Move a Patient. It May Have...

September 24, 2026