Talk

Solutions from Pharma Marketing Network and promo for the 4th Annual Networking Dinner Reception

Laura Pfister, VP, Interactive Media & SEM, IGNITE HEALTH and Buddy Scalera, VP, Interactive Media, QI INTERACTIVE discuss the rapid advance of search engine marketing technology and how it is impacting SEM strategy, integration of digital assets, and regulatory compliance with host John Mack.

Partnering with Pharm Force to increase the effectiveness of your marketing and sales efforts.

Join us for an interactive discussion on how small/mid-tier pharma companies can leverage sales and marketing analytics for competitive advantage. Our guest is Mike Wexler, Founding Principal at Biltmore Technologies, who will discuss his company's pharmaceutical data management solution.

In this Pharma Marketing Talk interview, our guest, William D. Cooney, President and CEO, MedPoint Communications, Inc., will lay out the problems of face-to-face speaker programs in today's regulatory, cost-conscious, and busy work-schedule environment. Cooney will give examples of the many benefits of using technology to deliver and manage speaker programs.

Pharma-Physician Peer-to-Peer Dialog via Sermo

A conversation with Paul Boidy, Executive Vice President, Sales and Customer Solutions at ReachMD who will give us a 'former insider's' point of pharma's rep-centric strategy vs. ReachMD's ability to cost-effectively reach the long-neglected physician

Guest Michael Parks, former Vice President of Corporate Communications for Centocor, Inc., talks about his experience as a corporate blogger and his transition to the founder ofPitch360, a PR consultancy company he founded to transform the way small companies communicate to their customers, key stakeholders, and mainstream and social media.

Open Physician Doors with Targeted Medical Information

A conversation with Shaun McIver of Streamlogics, Inc. about trends that are creating a