Pharma Marketing Talk: Virtual Face Time with Physicians

A discussion with Asheesh Gupta, M.D., M.P.H., CEO and co-founder of eHyppo, an independent online health care community created by and for health care professionals.

The Three Pillars of Sanofi’s Patient-Centric Strategy

Pharmaguy interviews Anne C. Beal, M.D., MPH, Chief Patient Officer, Sanofi, and Melva T. Covington, MPH, MBA., PhD, Project Leader, Research and Development, Sanofi. They talk about their roles in bringing the patient perspective into Sanofi's work to advance Sanofi's ability to deliver health care solutions that matter most to patients and those who care for them.

Teaching New Dogs Old Tricks

Professor Jim Avery at University of Oklahoma's Gaylord College of Mass Communication discusses preparing graduate students for a career in health advertising.

Closed-Loop Patient Education: MedTera and HealthPrize Team Up to Improve Medication Adherence & Health...

A conversation with David Duplay, President of MedTera, and Tom Kottler, CEO, HealthPrize, and Katrina S. Firlik, M.D., Chief Medical Officer, HealthPrize, about how the two companies are working together to combine closed-loop marketing, patient education, and incentives to improve medication adherence and health outcomes.

HealthPrize Teams Up with RealAge to Improve Adherence: High Engagement in HealthPrize’s Reward Program...

A conversation with Tom Kottler, CEO, and Katrina S. Firlik, M.D., Chief Medical Officer, HealthPrize, highlighting results of an pilot program done in partnership with RealAge. In the six-month asthma and chronic obstructive pulmonary disease (COPD) pilot, 282 adult patients engaged with HealthPrize's online and mobile platform that leverages rewards, behavioral economics and gaming dynamics to motivate people to stick with their prescription medications.

Patient Assistance Program Rankings – Going Beyond Sales Force Effectiveness to Customer Experience Satisfaction

A conversation with Peter Carlin, Senior Vice President and Ellen Gordon, Research Director, Market Strategies International's Healthcare division, focusing on how pharmaceutical companies can better understand what makes a successful Patient Assistance Program (PAP) and the role of PAPs in influencing a physician's experience with a drug company and improving patient health. As a case study, our guests will summarize Market Strategies' 2008 MSImage Oncology Patient Assistance Program.

Get the Right Message to the Doctor without Sending a Rep

Data-driven, closed-loop multichannel physician communication optimization

Can Pharma Do “Social Video?”: Insights on Creating Engaging Video for Consumers & Healthcare...

Pharmaguy interviews Rob Halper, former Director, Corporate Communications and Video Communication, at Johnson & Johnson. Rob provides insights on engaging consumers and healthcare professionals via online 'social video.'

Rep Access Programs

Open Physician Doors with Targeted Medical Information

The Marketing of Low T (“Low Testosterone”): Ghostwriting, Celebrities, Symptom Quizzes, Numbers

A conversation with Adriane Fugh-Berman, MD, Associate professor at Georgetown University Medical Center and Director of PharmedOut. We discuss how the marketing of Androgel uses ghostwriting, celebrities, symptom quizzes, and numbers to convince men and physicians that 'low testosterone' (Low T) is a medical condition that should be treated.


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