Talk

A conversation with Julie Batten, eMarketing Manager at Klick Pharma, about search advertising best practices and options for pharma marketers during the period leading up to the much-anticipated new FDA guidelines.

PharmaGuy interviews Thomas P. Stossel, M.D., visiting scholar at the American Enterprise Institute for Public Policy Research, about his new book, PharmaPhobia, and his call to action against the 'Conflict of Interest Movement,' which he claims undermines American medical innovation.

New Media Tricks Used by Pharma Marketers Gaming Web 2.0 Sites, Bad Google Adwords, Wiki Edits, Phony Meta Tags, and Other Ways to Get Around the Rules in Online...

A conversation with Angel Gonzalez, Founder & CEO, Ideagoras, Veronica Botet, Global Manager, Digital and Social Media, GE Healthcare. The discussion focuses on the #GetFit initiative, a worldwide competition and social media campaign designed to raise public awareness about cancer prevention and to recognize competitors with external industry awards.

Pharmaguy interviews Leigh Fazzina, Principal, Fazzina & Co. Communications Consulting, Inc., who talks about her passion for social media listening for pharma and who within the organization is best suited for leveraging the learnings from social media listening.

Data Mining and Scoring Consumer-Generated Content About Botox, Restylane and Other Brands

Pharmaguy interviews Brain Fox, Senior Partner at McKinsey, about the new e-book entitled 'Pharma 3D: Rewriting the script for marketing in the digital age.'

A conversation with Preeti Pinto, Principal at Preeti Pinto Consulting, LLC and former Executive Director & Head of Promotional Regulatory Affairs at AstraZeneca US, about the use of comparative effectiveness and health outcomes data in the support of drug promotion to physicians, payers, and consumers.

Pharmaguy interviews John Griffith, Maureen Winigrad, and David Winigrad, principals at Centric Infographics, about their company's audience-centric and data-driven infographics system. The discussion focuses on the educational infographic titled, "Managing Epilepsy & Seizures: Facts to Help Keep You Safe," which was the centerpiece of a nationwide effort sponsored by the Epilepsy Foundation and Lundbeck to bring information about managing seizures to people living with epilepsy and their families.

A conversation with Mark Bard, president of New York City–based Manhattan Research focusing on five emerging trends in the use of the Internet by European physicians and consumers.