Search Advertising Options for Pharma Between Now & When FDA Issues New Guidance
A conversation with Julie Batten, eMarketing Manager at Klick Pharma, about search advertising best practices and options for pharma marketers during the period leading up to the much-anticipated new FDA guidelines.
Combatting PharmaPhobia: Conflict-of-Interest Myth Busting
PharmaGuy interviews Thomas P. Stossel, M.D., visiting scholar at the American Enterprise Institute for Public Policy Research, about his new book, PharmaPhobia, and his call to action against the 'Conflict of Interest Movement,' which he claims undermines American medical innovation.
New Media Tricks Used by Pharma Marketers
New Media Tricks Used by Pharma Marketers Gaming Web 2.0 Sites, Bad Google Adwords, Wiki Edits, Phony Meta Tags, and Other Ways to Get Around the Rules in Online...
Get Social, #GetFit and Get Healthy: How GE Healthcare Uses Social Media & Gaming...
A conversation with Angel Gonzalez, Founder & CEO, Ideagoras, Veronica Botet, Global Manager, Digital and Social Media, GE Healthcare. The discussion focuses on the #GetFit initiative, a worldwide competition and social media campaign designed to raise public awareness about cancer prevention and to recognize competitors with external industry awards.
Improve Your Social Media Listening Skills: The Tools You Need & What You’ll Learn
Pharmaguy interviews Leigh Fazzina, Principal, Fazzina & Co. Communications Consulting, Inc., who talks about her passion for social media listening for pharma and who within the organization is best suited for leveraging the learnings from social media listening.
Measuring Consumer Sentiment About Prescription Drugs
Data Mining and Scoring Consumer-Generated Content About Botox, Restylane and Other Brands
Pharma 3D: A Script for Marketing in the Digital Age
Pharmaguy interviews Brain Fox, Senior Partner at McKinsey, about the new e-book entitled 'Pharma 3D: Rewriting the script for marketing in the digital age.'
Evidence-Based Pharma Marketing: Using Science to Demonstrate Product Value
A conversation with Preeti Pinto, Principal at Preeti Pinto Consulting, LLC and former Executive Director & Head of Promotional Regulatory Affairs at AstraZeneca US, about the use of comparative effectiveness and health outcomes data in the support of drug promotion to physicians, payers, and consumers.
Leveraging Infographics and Search for Better Health Communications: A Lundbeck-Epilepsy Foundation Case Study
Pharmaguy interviews John Griffith, Maureen Winigrad, and David Winigrad, principals at Centric Infographics, about their company's audience-centric and data-driven infographics system. The discussion focuses on the educational infographic titled, "Managing Epilepsy & Seizures: Facts to Help Keep You Safe," which was the centerpiece of a nationwide effort sponsored by the Epilepsy Foundation and Lundbeck to bring information about managing seizures to people living with epilepsy and their families.
Emerging Trends in European Physician and Consumer Use of the Internet
A conversation with Mark Bard, president of New York Citybased Manhattan Research focusing on five emerging trends in the use of the Internet by European physicians and consumers.