Want Digital Pharma Marketing “RESULTS”? Pharma Marketers Must Adapt to the New Demands of...

Pharmaguy interviews R.J. Lewis, President and CEO of eHealthcare Solutions, about his new book

Networking to Survive the Pharma Recession

Solutions from Pharma Marketing Network and promo for the 4th Annual Networking Dinner Reception

Pharma Business Strategies in Times of Change

A Preview of Pharmaceutical Executive's Marketing and Sales Summit (November 4-6, 2007 * Philadelphia, PA * www.pharmaexecsummit.com)

A Solution to the Problem of Inaccurate Dosing of OTC Pediatric Medicines

A conversation with Brian Kaplan M.D., founder, and Bob Terwilliger, CEO & President, of AccuDial Pharmaceutical about the safety and efficacy of over-the-counter (OTC) medications for children and their company's patented weight-based dosing labeling product.

ABPI Digital Update: Insider Reactions

A conversation with Robert Anderson, Head of Digital Communications, Weber Shandwick UK, about the results of an informal survey of pharma clients regarding ABPI's long-awaited digital guidance update.

The Importance of Emotion in Evaluating Product Promotion: Insight Into Physicians’ and Patients’ Minds

A conversation with Dr. Jeremy Pincus, Principal and Quantitative Team Leader, Forbes Consulting, about the importance of measuring physician and patient emotions when evaluating product promotions. We talk about his company's proprietary MindSight Emotional Assessment, which is a new way to gather data directly from the emotional brain by 'talking in pictures'.

Pharma TeleWeb e-Detailing. A CASE STUDY: Lilly’s Experience in Europe

A conversation with Luca Fabbri, Australia, Canada, Europe Sales Innovation Manager at Eli Lilly and Company, about his experience using TeleWeb e-detailing in Europe.

Get the Right Message to the Doctor without Sending a Rep

Data-driven, closed-loop multichannel physician communication optimization

ACOR: An Online Social Networking Community of Cancer Patients & Caregivers Pharma Can’t Join...

A conversation with Gilles Frydman, founder of the Association of Online Cancer Resources, about how this venerable and vibrant online community has helped more than 600,000 cancer sufferers and caregivers for over 13 years!

Universal Rx Discount Coupons

YourRxCard, a free Rx drug card program designed to help Americans cut their medication costs.
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