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A Better Bladder DTC Campaign: Astellas’s Animated Pitch Organ for OAB
Pharma Guy
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January 1, 2014
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UCB’s Active Social Media Listening Approach: Better Communications, Better Patient Experiences,...
Pharma Guy
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November 13, 2013
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Taking the Pulse® Asia: Asian Physicians and Emerging Information Technologies
Pharma Guy
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January 1, 2014
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The Three Pillars of Sanofi’s Patient-Centric Strategy
Pharma Guy
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January 1, 2014
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Can New Technologies Improve Healthcare? Exploring the 2.0 Doctor
Pharma Guy
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January 1, 2014
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The Utilization Plateau: Why Has the U.S. Pharmaceutical Market Stagnated?
Pharma Guy
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January 1, 2014
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Media Consumption Habits of Physicians
Pharma Guy
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January 1, 2014
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Before You Take that Pill: A “Fair and Balanced” Critique?
Pharma Guy
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January 1, 2011
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Pharma Marketing Talk: Adherence: The Achilles Heel of Drug Efficacy
Pharma Guy
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January 1, 2011
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The iPhone Medical Application Revolution: How Pharmaceutical Marketers Can Leverage the...
Pharma Guy
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January 1, 2011
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