Measure and Improve Marketing Campaigns and Sales Force Effectiveness Click Here for Additional Resources

A conversation with Mike Wexler, Founding Principal at Biltmore Technologies. An interactive discussion on how small/mid-tier pharma companies can leverage sales and marketing analytics for competitive advantage.

Aired LIVE on:

Tuesday, May 13, 2008 Listen to internet radio with Pharmaguy on Blog Talk Radio

You may also visit this Pharma Marketing Talk Segment Page to listen to the audio podcast.

This show and ALL Pharma Marketing Talk shows are available as podcasts via PMT on iTunes (FREE!).

Background

When it comes to pharmaceutical sales operations, the need for accurate data that are fully integrated and rapidly delivered is only slightly less staggering than the amount of data and different sources of data you need to work with.

Collecting data from your sales teams, CSOs, syndicated data providers, and other sources is just the beginning. Organizing, managing, integrating, and delivering actionable information to your sales executives, corporate, and field users are critical challenges.

With the proper tools and processes, pharmaceutical and biotech companies can collect, integrate, organize, and analyze their data rapidly and effectively. Ultimately, you can provide the speed, information, and results your staff needs to make better strategic and tactical decisions that support the company’s sales and marketing objectives.Click Here for Additional Resources


Guest Bio

Mike Wexler As a founding principal at Biltmore Technologies, Mike Wexler is charged with growing BiltmoreÂ’s sales and solution offerings. He sets BiltmoreÂ’s product vision and strategic direction, leads the firm’s planning process, and oversees daily operations. Mike is responsible for growing and managing BiltmoreÂ’s hosted data warehouse solution, My Vital Signs RxTM. He has over two decades of experience in information management and consulting in the pharmaceutical industry, specifically the sales and marketing sector.

Prior to joining Biltmore, Mike held management positions at Shared Medical Systems, Rhone-Poulenc Rorer, and Information Resources Inc.


Some Questions/Topics Discussed

  • How to address the complexities of sales and marketing reporting analytics
  • Ways to link their analytics, incentive compensation, and sales efforts
  • Why complete sales information management is important and the available options
  • Outsourcing these capabilities vs. building them in-house

Additional Resources

  • n/a