Do Healthcare Employees Have Access to Social Media at Work? The Social Media Health Network Employee Access ProjectClick Here for Additional Resources

Guests Lee A. Aase, director of the Mayo Clinic Center for Social Media and Edward Bennett, Director, Web and Communications Technology at University of Maryland Medical Center (see Bios), discuss the Social Media Health Network and the current Healthcare Employee Social Media Access Project & Survey.

Aired LIVE on: Thursday, November 1, 2012

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Social Media QuarantineBackground

“At the Mayo Clinic Center for Social Media,” said Lee A. Aase on the LinkedIn Social Media Compliance Council group, “we believe that for social tools to be considered mainstream in health care, employees need to be able to access social sites during the work day. We have launched an online survey to gauge the level of policy development and also the extent of blocking, and plan to publish both a White Paper and Toolkit for those advocating open access.”

A few of the questions asked in the survey include:

  • Does your organization currently maintain an official presence on these (Facebook, Linked, Twitter, Youtube, etc.) social networking sites?
  • Has your organization either established a policy or developed guidelines for social media use by employees? If no, what are your organization’s plans regarding social media guidelines?
  • Are (all, some, none) of the employees in your organization able to access social networking sites from their computers connected to the corporate network?
  • Has your organization experienced problems due to employee access to social networking sites?

Questions/Topics Discussed

  • Why is open access to social media by healthcare employees important?
  • Tell us about the Mayo Clinic Center for Social Media and the Social Media Health Network
  • How did the idea for a survey come about?
  • Who should take the survey? What are some of the questions asked in the survey?
  • What do you expect to learn from the survey results? Will we be able to break out how pharma companies responded to the survey?
  • How do you plan to share the results of the survey?

Guest Bios

Lee A. AaseLee A. Aase heads the first-of-its-kind social media center focused on health care, which builds on the Mayo Clinic’s leadership among health care providers in adopting social media tools to communicate with patients. Aase is also the Chancellor of the Social Media University, Global, a free online higher education institution providing practical, hands-on training in social media to lifelong learners.

Edward BennetEdward Bennett manages web operations at the University of Maryland Medical Center (UMMC), and has over fifteen years experience working on the Internet. Ed has worn many hats — programmer, designer, consultant, information architect, start-up participant, etc., but his current focus is Social Media and its impact on health care, which is the primary topic of his Found in Cache blog. Ed is active in #HCSM (Health Care Social Media Community) and does occasional speaking and consulting engagements.

Additional Resources