Identifying Online Opinion Leaders Using Social Media Listening Tools Leigh FazzinaIn this 3-minute audio snippet, Leigh Fazzina, Principal, Fazzina & Co. Communications Consulting, Inc., talks about how social media listening tools can help pharma marketers identify online patient and physician opinion leaders in specific disease categories.

Your browser does not support the audio element. Upgrade your browser to one that does

Fazzina was was a guest on the Pharma Marketing Talk podcast show. You can listen to the full podcast interview of Fazzina here:

Check Out Business Podcasts at Blog Talk Radio with Pharmaguy on BlogTalkRadio