The Market Research Benefits of Social Video In this 2.5-minute audio snippet, Rob Halper, former Director, Corporate Communications and Video Communication, at Johnson & Johnson, talks about the benefits of truly social video. In particular, socially-enabled Youtube videos can be valuable market research tools.
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You can hear the full interview of Rob Halper here:
- Podcast: Can Pharma Do “Social Video?”: Insights on Creating Engaging Video for Consumers & Healthcare Professionals