The Digital Gap Between Pharma and Other Industries In this 2-minute audio snippet, Brain Fox, Senior Partner at McKinsey, talks about how the pharma industry lags other industries in its investment in digital technology and in testing the effectiveness of its digital marketing campaigns.
This snippet was extracted from a 20-minute Pharma Marketing Talk conversation with Brain that was recorded on 27 May 2016:
Only a Small Portion of Venture Funds Land in the Hands of Digital Health Start-ups
