How Do You Define “Engagement?” In this 3-minute audio snippet, Shona L. Davies, Global Communications & Programme Leader, Associate Director, Merck Customer Centricity, Merck & Co Inc., talks about the prospects of implementing discussion boards & other services for healthcare professionals (HCPs) on the Univadis/Medicus portal sites. Her point of view is to always ask what value such services provide to the user, especially when there are competing sites that already offer these services.
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You can hear the full interview of Shona Davies here: