The Coming Disruptive Digital Transformation of Pharma Marketing Many pharmaceutical companies are operating well-established business processes that are not optimized for the digital era. This is leading to inefficiencies and missed opportunities. Arno Sosna, General Manager of Commercial Products at Veeva , describes efforts that are underway to overcome these inefficiencies and improve communications with physicians.
DRG Digital Says #Pharma Should Dial Down Promotion & Dial Up Education for Docs to Regain Their Trust
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